How can manufacturers turn technical complexity into a competitive marketing edge? In this 187th episode of The E-Comm Show, Andrew Maff sits down with Merv Campbell, Director of Sales & Marketing at Omni Cubed, a manufacturer revolutionizing the stone fabrication industry with engineered tools and solutions.

Merv shares how a deep understanding of your customers, even in a highly specialized B2B space, can lead to smarter strategies, more effective product development, and a stronger brand identity. From trade show tactics to channel partnerships, Merv breaks down what it takes to market niche products with massive impact. Whether you're in B2B, manufacturing, or just tired of playing it safe in your marketing, this episode’s packed with perspective.

What You'll Learn:

• How Omni Cubed turns customer feedback into product innovation, and how marketers can do the same
• Why storytelling still matters in industrial and technical spaces
• Smart ways to market products in high-complexity industries
• How to align sales and marketing for long-term growth in manufacturing
• The power of demos, trade shows, and physical presence in building trust

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